$10,000.00
Companies: | 15,907 |
Products and Services: | 501 |
Articles and publications: | 189 |
Tenders & Vacancies: | 3 |
The journey which started right from the very ‘mind’ of the consumer to the happy purchase is what we call a ‘Retail Experience’ and Retail branding is a strategy based on the brand concept which we transfer to a retail company. A retailer’s “products” are his stores that will be marketed in a similar manner to a branded ‘product’. A retail brand is then a group of the retailer’s outlets that carry a unique name, symbol, logo, or combination.