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The journey which started right from the very ‘mind’ of the consumer to the happy purchase is what we call a ‘Retail Experience’ and Retail branding is a strategy based on the brand concept which we transfer to a retail company. A retailer’s “products” are his stores that will be marketed in a similar manner to a branded ‘product’. A retail brand is then a group of the retailer’s outlets that carry a unique name, symbol, logo, or combination.